I have always been rather skeptical towards Celestial Seasonings. I have written poor reviews of their packaging that leaves tea stale by the time it is taken home from grocery store shelves, and the artificial taste of many of their blends.
However, it appears that Celestial Seasonings is turning over a new tea leaf. The company has in recent years expanded from their herbal tisane roots and sprouted a few traditional teas as well. Now Celestial Seasonings is catching onto the popularity of whole leaf teas, and is releasing a line of whole leaf teas in pyramid shaped bags called Saphara. There will also be a new line of wellness teas, and even the Sleepytime bear is having an overhaul.
Although the company claims that customer feedback has been positive on the whole leaf teas, I think that tasting is believing, and I remain skeptical. However, as soon as I get a chance, I plan to sample these with an open mind, as Celestial Seasonings is a very accessible brand for the new tea drinker. I would love to see an improvement in their quality. And, I have to admit, I do like looking at the artwork on some of their boxes.