On my recent visit to Teavana, I took a look at their latest offerings. I picked up two teas: My Morning Mate and Rooibos Chai (okay, they're herbal infusions). My Morning Mate is an update of Matevana, and it's a nice chocolaty caffeine kick on mornings when we have a little bit of trouble getting started. The Rooibos Chai is for the opposite issue: having a tasty cuppa late in the evening. I had wanted some plain rooibos, but they had discontinued that long ago. When I took a look at the menu, I was amazed to see so few unscented teas at all.
Out of the 107 teas currently offered (many soon to be discontinued), only 21 are unscented. They no longer offer unscented rooibos or yerba mate, and of the many herbal blends, peppermint is the only simple infusion. Although I appreciate scented teas and drink them often, I feel that many of Teavana's flavors overwhelm the taste of the tea itself. I've run into this with other companies as well, it just struck me harder to be standing in front of a wall of teas with names like Tiramisu Treviso and Youthberry. Perhaps I'm being crabby, but Peachberry Jasmine Sutra does not appeal. It sounds like the flavors would conflict too much.
Now, although I criticize Teavana, I do like what they have done for the world of tea. They have brought loose leaf tea to folks who otherwise would never have had a chance to try it, and they try to educate their customers. Because they are so vital in expanding the tea drinking population, I feel that they should be held to a high standard in some ways, and that includes selling tea that allows customers to actually taste the tea. Perhaps in our sugar-laden society, customers aren't buying three different types of Darjeeling, so maybe it isn't Teavana's fault.
I just wish Teavana would focus on selling the taste of tea sometimes, instead of selling it as a health drink with all kinds of hyped up flavors. Sometimes, keeping it simple is what makes tea so special. What do you think?

